Head of marketing for the Business Unit (BU). Managing the marketing budget for the entire BU. Responsible for thought leadership development in the region. Developing the annual marketing strategy as well as planning and executing it. Marketing vendor selection with contract negotiations and ordering. Managing marketing projects with a virtual team on a daily basis.

Member of the regional board responsible for marketing strategy, development planning and execution. Developing and implementing new company values as well as employee branding.

Working 25 % in the Product Development Project Team elaborating new products with technical and implementation teams.

Navigating through a matrix organisation with many internal stakeholders from different departments and BUs within Posti Group Oy.

Reporting to Marketing Head of Posti Group Oy and to Scandinavian Head.

Marketing Manager Nordics for the BU. Marketing strategy planning, development and execution for Sweden, Finland and Norway. Product marketing and content development. Marketing support locally for the other BU’s. Developing business and strategy for the unit.

Strategic marketing and communication role for the DTP BU in OpusCapita. BU leadership team member, country leadership team member. Member of the reorganisation project group, developing future organisations for the split of OpusCapita in two separate companies.

Thought leadership, product marketing development and sales presentation development. Operating the budget for marketing in the Nordics for the BU. Reference customers’ meetings and negotiations. Execution of local marketing for own and other BUs. Working with a virtual online team executing online marketing.

Business development in Sweden and Finland. Maintaining a 2-tier go to market strategy with distributors and resellers. Developing the distribution and partner network. Searching, finding and negotiating contracts and signing up new partners and distributors for Dell and SonicWALL in the Nordics. Providing key partners with training and teaching seminars or workshops. Partner marketing strategy development. Marketing execution with the help of Dell and other IT-vendor sponsors.

Product sales specialist and network security “evangelist” internally for Dell Nordic. Helping account managers sell network security by training and attending customer meetings together. Developed a training program for sales.

Creating and presentation of different education materials in PowerPoint for internal and external stakeholders. Speaking in front of various groups ranging from technical personnel to CxO level on subjects such as IT security and GDPR. Frequent communication with technical staff of the customer companies on the implementation and economical benefits of company products.

Working highly independently in the region keeping the business stable during organisational changes and acquisitions of company.

Board member of Dell’s Local Women in Business Organisation. Member of the Culture Change Strategy team preparing for the merger of Dell and EMC.

Inside sales and supporting role for SonicWALL Nordic region. Managing SMB sales directly and indirectly in a 2-tier strategy. Responsible for all renewal sales in the region. Acting as an inside product specialist for Dell. Developed and built “How to Sell Firewalls” presentations for sales, partners and distributors.

Managing requests, renewals and campaign follow-up for SMB partners and managing requests on larger partner deals from the distribution tier.

Assisting team with salesforce and administrative tasks.

Planning and execution for local events with partners and distributors. Managing marketing projects locally.

Company owner and executive for Hem och Läxa i Sverige HB, operating all business and administrative tasks.

Marketing online with Google Adwords, Google AdSense, SEO, bought online and printed media space.

Customer and project management.

Identifying, hiring and managing employees.

Developing and using original proprietary CRM tool to maintain business.

Accounting and bookkeeping, financial management and other administrative tasks for the company.

Account management for key customers and acquisitions of new accounts.

Finding opportunities and selling in solutions over the phone.

Key customer management.